Does your leadership team really agree on what matters most?
Most startup leadership teams believe they share priorities. Few have ever checked. Ask each executive to rank the company's strategic priorities and the CTO puts the platform first, the CRO new revenue, the Head of Product the core experience. Each is surprised the others did not rank them the same way.
Nothing is wrong with any of those rankings. Trouble starts when a team does not know they differ. Decisions get reopened, the roadmap bends to whoever shouted loudest, and the strategy lives in the founder's head but not in the company's week. In a startup, that gap is paid for in runway.
Strategy Alignment for Startup Founders shows how to close that gap without enterprise bureaucracy. Per Christensen adapts two strands of proven work to the speed of a fast-growing company:
The result is step-by-step frameworks a busy founder can run next week.
You will learn:
What makes this book different
It does not offer a heavy planning system. It argues that differences in priorities are natural and, up to a point, valuable, and that a team which can see its own alignment clearly is better placed to strengthen it. Because the differences are made visible, the conversation stays factual rather than personal. Every tool is about the team's priorities, never about judging an individual executive.
Three composite startups illustrate every step, and a 90-day plan sequences everything into a single quarter. All templates are gathered in an appendix.
Who it is for
Eleven chapters in four parts move from why alignment breaks, through building it, to making it run and keeping it. Each chapter ends with founder questions, and the book closes with a template library, a glossary and suggestions for further reading.
About the author
Per Christensen is an experienced management consultant who has advised governments and corporations in Europe and the Americas on strategy and organisational change. He has held senior executive positions in a range of organisations and served on a number of company boards. He is the author and co-author of several publications, including Strategy Alignment, Invisible Patterns, Harmony and Productivity, The Process of Change and contributor to Broad Ecology.
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