Your people have the ideas. Your culture is quietly killing them.
Hostess had the Twinkie. Borders had a head start on online books. BlackBerry owned the smartphone. Each had talented people and a clear warning. Each failed, not because it lacked ideas, but because its culture smothered them.
Enabling Innovation Field Manual shows leaders how to prevent that. Drawing on doctoral research with experienced innovation facilitators and two decades of management consulting, Matt Watson reveals a simple truth: innovation is a cultural problem, and leaders can fix it one small nudge at a time.
This is not a book of theory. It is a field manual built for busy managers. Every chapter ends with a 45-minute exercise you can run with your team this week.
Inside, you will learn how to:
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