AI Strategy and Digital Transformation
From Data Analytics to Generative and Agentic AI and Human–Machine Collaboration
Many companies have launched AI pilots and found two years later that nothing has changed in their business. This textbook explains why, and shows how an organization moves from isolated experiments to systematic, scalable, and responsible use of AI.
No coding required. Just clear frameworks you can apply directly to your own organization:
Includes 23 original diagrams, five in-depth case studies from manufacturing, retail, pharma, insurance, and utilities, exercises for every unit, ten workshop templates, and a glossary. Regulatory guidance is oriented toward the US framework: FTC enforcement, sector rules, state laws such as CCPA and the Colorado AI Act, and the NIST AI Risk Management Framework with the EU's GDPR and AI Act and Switzerland's FADP placed alongside for organizations operating globally.
For executives, business leaders, project managers, and students who want to understand AI not as a technology but as a strategic capability.
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