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GO-TO-MARKET STRATEGY: Designing Effective Channels and Market Entry (The Future-Ready Marketing Series™, Band 6) - Softcover
Buch 6 von 11: The Future-Ready Marketing Series?
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Stop Adding Sales Channels by Accident. Start Growing On Purpose.
Most companies don't actually choose their channels — they inherit them. A marketplace listing added in a panic. A retail partner nobody remembers approving. A direct store quietly undercutting everyone else. One day, someone asks why the company sells the way it does, and nobody can answer in one sentence.
Go-to-Market Strategy fixes that. You'll get four practical frameworks for channel strategy, market entry, AI-powered distribution, and platform risk — plus real, fully-sourced case studies from Nike, Starbucks, Target, and Birkenstock. No invented statistics. No hype. Just go-to-market strategy decisions you can defend in the boardroom.
What you'll walk away with:
- A Channel Architecture Decision Matrix to catch conflict before it costs you
- A market entry strategy framework for sequencing new markets without overreaching
- A 90-day playbook to redesign your go-to-market plan, step by step
- Four verified case studies — including one honest failure, not just wins
- A standing checklist for every channel and platform decision ahead
Written by Dr. Agus Masrianto, a 25-year marketing strategy practitioner — every case independently verified, every framework built to be used, not just read.
Get your copy today and design a go-to-market strategy that works on purpose, not by accident.
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Go-To-Market Strategy (Paperback)
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Paperback. Zustand: new. Paperback. Stop Adding Sales Channels by Accident. Start Growing On Purpose.Most companies don't actually choose their channels - they inherit them. A marketplace listing added in a panic. A retail partner nobody remembers approving. A direct store quietly undercutting everyone else. One day, someone asks why the company sells the way it does, and nobody can answer in one sentence.Go-to-Market Strategy fixes that. You'll get four practical frameworks for channel strategy, market entry, AI-powered distribution, and platform risk - plus real, fully-sourced case studies from Nike, Starbucks, Target, and Birkenstock. No invented statistics. No hype. Just go-to-market strategy decisions you can defend in the boardroom.What you'll walk away with: A Channel Architecture Decision Matrix to catch conflict before it costs youA market entry strategy framework for sequencing new markets without overreachingA 90-day playbook to redesign your go-to-market plan, step by stepFour verified case studies - including one honest failure, not just winsA standing checklist for every channel and platform decision aheadWritten by Dr. Agus Masrianto, a 25-year marketing strategy practitioner - every case independently verified, every framework built to be used, not just read.Get your copy today and design a go-to-market strategy that works on purpose, not by accident. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verkäufers 9798172480102
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GO-TO-MARKET STRATEGY: Designing Effective Channels and Market Entry (The Future-Ready Marketing Series?)
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Go-To-Market Strategy (Paperback)
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Paperback. Zustand: new. Paperback. Stop Adding Sales Channels by Accident. Start Growing On Purpose.Most companies don't actually choose their channels - they inherit them. A marketplace listing added in a panic. A retail partner nobody remembers approving. A direct store quietly undercutting everyone else. One day, someone asks why the company sells the way it does, and nobody can answer in one sentence.Go-to-Market Strategy fixes that. You'll get four practical frameworks for channel strategy, market entry, AI-powered distribution, and platform risk - plus real, fully-sourced case studies from Nike, Starbucks, Target, and Birkenstock. No invented statistics. No hype. Just go-to-market strategy decisions you can defend in the boardroom.What you'll walk away with: A Channel Architecture Decision Matrix to catch conflict before it costs youA market entry strategy framework for sequencing new markets without overreachingA 90-day playbook to redesign your go-to-market plan, step by stepFour verified case studies - including one honest failure, not just winsA standing checklist for every channel and platform decision aheadWritten by Dr. Agus Masrianto, a 25-year marketing strategy practitioner - every case independently verified, every framework built to be used, not just read.Get your copy today and design a go-to-market strategy that works on purpose, not by accident. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Bestandsnummer des Verkäufers 9798172480102
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Go-To-Market Strategy : Designing Effective Channels and Market Entry
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Taschenbuch. Zustand: Neu. Neuware - Stop Adding Sales Channels by Accident. Start Growing On Purpose.Most companies don't actually choose their channels - they inherit them. A marketplace listing added in a panic. A retail partner nobody remembers approving. A direct store quietly undercutting everyone else. One day, someone asks why the company sells the way it does, and nobody can answer in one sentence.Go-to-Market Strategy fixes that. You'll get four practical frameworks for channel strategy, market entry, AI-powered distribution, and platform risk - plus real, fully-sourced case studies from Nike, Starbucks, Target, and Birkenstock. No invented statistics. No hype. Just go-to-market strategy decisions you can defend in the boardroom.What you'll walk away with: - A Channel Architecture Decision Matrix to catch conflict before it costs you- A market entry strategy framework for sequencing new markets without overreaching- A 90-day playbook to redesign your go-to-market plan, step by step- Four verified case studies - including one honest failure, not just wins- A standing checklist for every channel and platform decision aheadWritten by Dr. Agus Masrianto, a 25-year marketing strategy practitioner - every case independently verified, every framework built to be used, not just read.Get your copy today and design a go-to-market strategy that works on purpose, not by accident. Bestandsnummer des Verkäufers 9798172480102
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