A report that answers a diagnostic question with a descriptive picture wastes everyone's time. This book runs from the pivot table to a tested executive dashboard, by way of the analyses that actually explain a change.
Ten bad charts are rebuilt in full, and the last chapter is the one-page memo that turns a finding into a decision.
Analysts and managers who publish reports, and anyone whose dashboard is being ignored.
Every chapter ends with a practice lab. Each one can be worked in the tools you already have, or in a free browser version that checks your answer as you go — no account, no install. The address is printed inside the book.
Analytics at Work is an eight-book series for business professionals. All eight run on the same thirty-six months of enterprise data from Cedar Ridge Brands, a fictional American consumer-goods maker. This is Book 4 of 8.
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