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Marketing Analytics for Beginners: Learn Data-Driven Marketing, Customer Insights, Attribution, AI, Dashboards, and Growth Strategies Through Real-World Case Studies - Softcover
Inhaltsangabe
Stop Guessing. Start Growing with Data.
The world's most successful brands don't make marketing decisions based on intuition.
They use analytics.
From customer acquisition and retention to campaign optimization and AI-powered personalization, modern marketing is increasingly driven by data.
Whether you're a marketer, entrepreneur, business owner, MBA student, consultant, or aspiring analyst, Marketing Analytics for Beginners will teach you how to turn marketing data into actionable insights and measurable business growth.
Written specifically for beginners and intermediate learners, this practical guide explains marketing analytics using real-world examples from leading companies across North America and Europe.
No technical background required.
What You'll Learn
Marketing Analytics Fundamentals
- Marketing KPIs and metrics
- Customer acquisition measurement
- Conversion optimization
- Marketing ROI analysis
- Data-driven decision making
Customer Analytics
- Customer journeys
- Segmentation strategies
- Customer Lifetime Value (CLV)
- Churn prediction
- Retention analytics
Digital Marketing Analytics
- Google Analytics 4
- SEO analytics
- Social media analytics
- Content performance measurement
- Email marketing analytics
Advertising Analytics
- Google Ads analytics
- Meta advertising analytics
- Attribution modeling
- Marketing Mix Modeling (MMM)
- Campaign performance optimization
AI-Powered Marketing
- AI for marketers
- Predictive analytics
- ChatGPT for marketing analysis
- Personalization engines
- Marketing automation
Bonus Resources Included
- 100 Essential Marketing KPIs
- 50 ChatGPT Prompts for Marketing Analysts
- Dashboard Templates
- Marketing Reporting Frameworks
- Customer Journey Maps
- Marketing Analytics Career Guide
Perfect For
- Marketing Professionals
- Brand Managers
- Digital Marketers
- Startup Founders
- Small Business Owners
- MBA Students
- Marketing Analysts
- Consultants
- E-Commerce Professionals
If you want to understand how leading brands use data, analytics, and AI to acquire customers, increase conversions, improve retention, and maximize marketing ROI, this book provides the frameworks and practical tools you need.
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Marketing Analytics for Beginners (Paperback)
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Paperback. Zustand: new. Paperback. Stop Guessing. Start Growing with Data.The world's most successful brands don't make marketing decisions based on intuition.They use analytics.From customer acquisition and retention to campaign optimization and AI-powered personalization, modern marketing is increasingly driven by data.Whether you're a marketer, entrepreneur, business owner, MBA student, consultant, or aspiring analyst, Marketing Analytics for Beginners will teach you how to turn marketing data into actionable insights and measurable business growth.Written specifically for beginners and intermediate learners, this practical guide explains marketing analytics using real-world examples from leading companies across North America and Europe.No technical background required.What You'll Learn Marketing Analytics FundamentalsMarketing KPIs and metricsCustomer acquisition measurementConversion optimizationMarketing ROI analysisData-driven decision makingCustomer AnalyticsCustomer journeysSegmentation strategiesCustomer Lifetime Value (CLV)Churn predictionRetention analyticsDigital Marketing AnalyticsGoogle Analytics 4SEO analyticsSocial media analyticsContent performance measurementEmail marketing analyticsAdvertising AnalyticsGoogle Ads analyticsMeta advertising analyticsAttribution modelingMarketing Mix Modeling (MMM)Campaign performance optimizationAI-Powered MarketingAI for marketersPredictive analyticsChatGPT for marketing analysisPersonalization enginesMarketing automationBonus Resources Included100 Essential Marketing KPIs50 ChatGPT Prompts for Marketing AnalystsDashboard TemplatesMarketing Reporting FrameworksCustomer Journey MapsMarketing Analytics Career GuidePerfect ForMarketing ProfessionalsBrand ManagersDigital MarketersStartup FoundersSmall Business OwnersMBA StudentsMarketing AnalystsConsultantsE-Commerce ProfessionalsIf you want to understand how leading brands use data, analytics, and AI to acquire customers, increase conversions, improve retention, and maximize marketing ROI, this book provides the frameworks and practical tools you need. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verkäufers 9798182143332
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Marketing Analytics for Beginners: Learn Data-Driven Marketing, Customer Insights, Attribution, AI, Dashboards, and Growth Strategies Through Real-World Case Studies
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Marketing Analytics for Beginners (Paperback)
Print-on-DemandAnbieter: CitiRetail, Stevenage, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: new. Paperback. Stop Guessing. Start Growing with Data.The world's most successful brands don't make marketing decisions based on intuition.They use analytics.From customer acquisition and retention to campaign optimization and AI-powered personalization, modern marketing is increasingly driven by data.Whether you're a marketer, entrepreneur, business owner, MBA student, consultant, or aspiring analyst, Marketing Analytics for Beginners will teach you how to turn marketing data into actionable insights and measurable business growth.Written specifically for beginners and intermediate learners, this practical guide explains marketing analytics using real-world examples from leading companies across North America and Europe.No technical background required.What You'll Learn Marketing Analytics FundamentalsMarketing KPIs and metricsCustomer acquisition measurementConversion optimizationMarketing ROI analysisData-driven decision makingCustomer AnalyticsCustomer journeysSegmentation strategiesCustomer Lifetime Value (CLV)Churn predictionRetention analyticsDigital Marketing AnalyticsGoogle Analytics 4SEO analyticsSocial media analyticsContent performance measurementEmail marketing analyticsAdvertising AnalyticsGoogle Ads analyticsMeta advertising analyticsAttribution modelingMarketing Mix Modeling (MMM)Campaign performance optimizationAI-Powered MarketingAI for marketersPredictive analyticsChatGPT for marketing analysisPersonalization enginesMarketing automationBonus Resources Included100 Essential Marketing KPIs50 ChatGPT Prompts for Marketing AnalystsDashboard TemplatesMarketing Reporting FrameworksCustomer Journey MapsMarketing Analytics Career GuidePerfect ForMarketing ProfessionalsBrand ManagersDigital MarketersStartup FoundersSmall Business OwnersMBA StudentsMarketing AnalystsConsultantsE-Commerce ProfessionalsIf you want to understand how leading brands use data, analytics, and AI to acquire customers, increase conversions, improve retention, and maximize marketing ROI, this book provides the frameworks and practical tools you need. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Bestandsnummer des Verkäufers 9798182143332
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Marketing Analytics for Beginners : Learn Data-Driven Marketing, Customer Insights, Attribution, AI, Dashboards, and Growth Strategies Through Real-World Case Studies
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Taschenbuch. Zustand: Neu. Neuware - Stop Guessing. Start Growing with Data.The world's most successful brands don't make marketing decisions based on intuition.They use analytics.From customer acquisition and retention to campaign optimization and AI-powered personalization, modern marketing is increasingly driven by data.Whether you're a marketer, entrepreneur, business owner, MBA student, consultant, or aspiring analyst, Marketing Analytics for Beginners will teach you how to turn marketing data into actionable insights and measurable business growth.Written specifically for beginners and intermediate learners, this practical guide explains marketing analytics using real-world examples from leading companies across North America and Europe.No technical background required.>Marketing Analytics Fundamentals- Marketing KPIs and metrics- Customer acquisition measurement- Conversion optimization- Marketing ROI analysis- Data-driven decision makingCustomer Analytics- Customer journeys- Segmentation strategies- Customer Lifetime Value (CLV)- Churn prediction- Retention analyticsDigital Marketing Analytics- Google Analytics 4- SEO analytics- Social media analytics- Content performance measurement- Email marketing analyticsAdvertising Analytics- Google Ads analytics- Meta advertising analytics- Attribution modeling- Marketing Mix Modeling (MMM)- Campaign performance optimizationAI-Powered Marketing- AI for marketers- Predictive analytics- ChatGPT for marketing analysis- Personalization engines- Marketing automationBonus Resources Included- 100 Essential Marketing KPIs- 50 ChatGPT Prompts for Marketing Analysts- Dashboard Templates- Marketing Reporting Frameworks- Customer Journey Maps- Marketing Analytics Career GuidePerfect For- Marketing Professionals- Brand Managers- Digital Marketers- Startup Founders- Small Business Owners- MBA Students- Marketing Analysts- Consultants- E-Commerce ProfessionalsIf you want to understand how leading brands use data, analytics, and AI to acquire customers, increase conversions, improve retention, and maximize marketing ROI, this book provides the frameworks and practical tools you need. Bestandsnummer des Verkäufers 9798182143332
Neu kaufen
EUR 42,33
EUR 35,00 Versand
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