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Neuromarketing Meets Neural Networks: How AI and Brain Science Are Converging to Reshape Consumer Behavior, Persuasion, and the Ethics of Influence (Marketing in the Age of AI, Band 17) - Softcover
Buch 17 von 22: Marketing in the Age of AI
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The brain was always the target. Every marketing technique that has ever worked did something specific to the neural architecture of the consumers who encountered it. For most of marketing's history, practitioners hit this target by instinct. Neuromarketing made it visible. AI made it scalable.
Neuromarketing Meets Neural Networks maps the convergence of brain science and artificial intelligence that has created the most sophisticated consumer influence toolkit in marketing history. Robert F. Geissler develops the foundational neuroscience — how the consumer brain actually makes decisions, what the dual-process model means for marketing design, why emotional processing precedes and drives rational evaluation — and then maps how AI amplifies these principles at commercial scale through behavioral prediction models, emotion AI, psychographic targeting, and psychologically-optimized generative content.
The central question is not whether the toolkit works. It does. The central question is whether it is being used to earn consumer relationships or extract them. The influence that earns its effect — using psychological understanding to serve genuine consumer interests — builds the most commercially durable brand relationships in the influence economy. The influence that extracts its effect accumulates regulatory filings.
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Neuromarketing Meets Neural Networks (Paperback)
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Paperback. Zustand: new. Paperback. The brain was always the target. Every marketing technique that has ever worked did something specific to the neural architecture of the consumers who encountered it. For most of marketing's history, practitioners hit this target by instinct. Neuromarketing made it visible. AI made it scalable.Neuromarketing Meets Neural Networks maps the convergence of brain science and artificial intelligence that has created the most sophisticated consumer influence toolkit in marketing history. Robert F. Geissler develops the foundational neuroscience - how the consumer brain actually makes decisions, what the dual-process model means for marketing design, why emotional processing precedes and drives rational evaluation - and then maps how AI amplifies these principles at commercial scale through behavioral prediction models, emotion AI, psychographic targeting, and psychologically-optimized generative content.The central question is not whether the toolkit works. It does. The central question is whether it is being used to earn consumer relationships or extract them. The influence that earns its effect - using psychological understanding to serve genuine consumer interests - builds the most commercially durable brand relationships in the influence economy. The influence that extracts its effect accumulates regulatory filings. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verkäufers 9798186712251
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Neuromarketing Meets Neural Networks: How AI and Brain Science Are Converging to Reshape Consumer Behavior, Persuasion, and the Ethics of Influence (Marketing in the Age of AI)
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Neuromarketing Meets Neural Networks (Paperback)
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Paperback. Zustand: new. Paperback. The brain was always the target. Every marketing technique that has ever worked did something specific to the neural architecture of the consumers who encountered it. For most of marketing's history, practitioners hit this target by instinct. Neuromarketing made it visible. AI made it scalable.Neuromarketing Meets Neural Networks maps the convergence of brain science and artificial intelligence that has created the most sophisticated consumer influence toolkit in marketing history. Robert F. Geissler develops the foundational neuroscience - how the consumer brain actually makes decisions, what the dual-process model means for marketing design, why emotional processing precedes and drives rational evaluation - and then maps how AI amplifies these principles at commercial scale through behavioral prediction models, emotion AI, psychographic targeting, and psychologically-optimized generative content.The central question is not whether the toolkit works. It does. The central question is whether it is being used to earn consumer relationships or extract them. The influence that earns its effect - using psychological understanding to serve genuine consumer interests - builds the most commercially durable brand relationships in the influence economy. The influence that extracts its effect accumulates regulatory filings. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Bestandsnummer des Verkäufers 9798186712251
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