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What if the fastest way to change an outcome is to stop thinking from your own side?
Most people approach rejection by repeating their argument, defending their position, or pushing harder. But the person standing between you and your goal is rarely asking what you want.
They are asking what the decision means for them.
In The Opposite Approach, entrepreneur and real estate developer Mark Awad reveals how learning to see a situation from the other person’s perspective can transform negotiations, business challenges, customer relationships, and everyday decisions.
Drawing from his experiences in the automobile business, real estate development, financing, and personal adversity, Awad demonstrates how seemingly impossible obstacles can change when you stop asking:
How do I convince them?
And begin asking:
What would make them want to say yes?
This is not manipulation. It is understanding.
It is the discipline of stepping outside your own position, recognizing what the other person values, and approaching the same problem from the opposite side of the table.
Stop thinking like everyone else.
Start thinking like the person who has the power to say yes.
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