Smart people get scammed too.
Scammers do not succeed simply because their victims are careless or uninformed. Many scams are carefully designed to exploit normal human reactions—fear, urgency, trust, excitement, embarrassment, curiosity, and the desire to recover a loss.
How Scammers Manipulate Smart People explains the psychological tactics criminals use to influence people into giving up their money, information, time, and trust. From manufactured urgency and fake authority to social proof, personalization, isolation, sunk costs, and small commitments, this book shows how seemingly reasonable decisions can gradually turn into expensive mistakes.
Inside, you will learn how to:
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