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Most marketing teams do not fail because of bad strategy or untalented people. They fail because the workaround is broken.
Missed deadlines. Last-minute fire drills. Campaigns shipped without a measurement plan. Talented marketers running hot and calling it normal.
It is not normal. It is a structural problem, and it is fixable.
In Project Management for Marketing Teams, Jason Wissner draws on more than twenty years of experience at companies including Microsoft and Adobe, as a small business owner, and as a consultant to marketing agencies and businesses across many industries, to deliver a complete framework for running marketing the way the best teams run it. With structure where structure helps. With flexibility where flexibility matters. With a clear-eyed understanding of where the work actually breaks down, and a plan for fixing it.
Inside, you will find:
- A complete operating system for managing marketing work from intake to retrospective
- Practical chapters on briefs, prioritization, timelines, budgets, stakeholders, launches, risk, and measurement
- A dedicated chapter on AI for marketing, plus AI applications threaded through every chapter
- Templates, checklists, and frameworks you can implement Monday morning
Whether you are a marketer at any level looking to bring more structure to your work, or a business leader who senses your marketing function could be sharper, this book gives you a framework you can take into your own work and apply immediately.
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PROJECT MANAGEMENT FOR MARKETING TEAMS: A Practical Guide to Structure, Speed, and ROI
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Project Management for Marketing Teams
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Project Management for Marketing Teams (Paperback)
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Paperback. Zustand: new. Paperback. Most marketing teams do not fail because of bad strategy or untalented people. They fail because the workaround is broken.Missed deadlines. Last-minute fire drills. Campaigns shipped without a measurement plan. Talented marketers running hot and calling it normal.It is not normal. It is a structural problem, and it is fixable.In Project Management for Marketing Teams, Jason Wissner draws on more than twenty years of experience at companies including Microsoft and Adobe, as a small business owner, and as a consultant to marketing agencies and businesses across many industries, to deliver a complete framework for running marketing the way the best teams run it. With structure where structure helps. With flexibility where flexibility matters. With a clear-eyed understanding of where the work actually breaks down, and a plan for fixing it.Inside, you will find: A complete operating system for managing marketing work from intake to retrospectivePractical chapters on briefs, prioritization, timelines, budgets, stakeholders, launches, risk, and measurementA dedicated chapter on AI for marketing, plus AI applications threaded through every chapterTemplates, checklists, and frameworks you can implement Monday morningWhether you are a marketer at any level looking to bring more structure to your work, or a business leader who senses your marketing function could be sharper, this book gives you a framework you can take into your own work and apply immediately. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Bestandsnummer des Verkäufers 9798195604141
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