Verwandte Artikel zu Event Experience

Event Experience - Softcover

Godovykh, Maksim

 
9798230994930: Event Experience
Softcover
ISBN 13: 9798230994930
Verlag: Maksim Godovykh, 2024

Inhaltsangabe

Event Experience offers a thorough exploration of how to create, assess, and enhance event experiences. The book covers key aspects including the cognitive, emotional, sensory, and behavioral dimensions that shape how attendees interact with events. It provides insights into understanding what attendees expect and want, how to measure their satisfaction and loyalty, and how to effectively use both qualitative and quantitative methods for gathering data.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Dr. Maksim Godovykh leads international research projects on exploring the impacts of tourism development on the quality of life, health, and well-being of local communities. He also works on developing new methods to measure tourists' and residents’ experience, combining psychophysiological techniques, self-reported surveys, online testing tools, social media analytics, etc. His research has been published in leading international journals, including Tourism Management, International Journal of Hospitality Management, Current Issues in Tourism, Tourism Economics, Tourism Review, Tourism Management Perspectives, Journal of Destination Marketing and Management, Journal of Hospitality and Tourism Management, Tourism and Hospitality Research, etc., as well as disseminated in books, encyclopedias, industry magazines, and news media.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Maksim Godovykh
Erscheinungsdatum
2024
Sprache
Englisch
ISBN 13 
9798230994930
Einband
Taschenbuch
Anzahl der Seiten
228
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
Niedersachsen
49078
Deutschland