CHOOSING OUR FUTURES: The Collected Essays of James A. Ogilvy, Vol. 3: Essays on Scenario Planning - Softcover

Ogilvy, James A; Schwartz, Peter

 
9798267323093: CHOOSING OUR FUTURES: The Collected Essays of James A. Ogilvy, Vol. 3: Essays on Scenario Planning
Softcover
ISBN 13: 9798267323093
Verlag: Independently published, 2025

Inhaltsangabe

The majority of the essays in this volume were written during Ogilvy’s involvement with Global Business Network. The vol- ume is divided into four parts. The first part reproduces some of Ogilvy’s practical introductions to, and advice for, scenario planning. The second part addresses various philosophical issues pertaining to scenario plan- ning. The third part contains interviews Ogilvy has given on the topic, which includes discussions of his own background in scenario planning. Finally, the fourth part includes two practical examples of scenario plan- ning in action.

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Verlag
Independently published
Erscheinungsdatum
2025
Sprache
Englisch
ISBN 13 
9798267323093
Einband
Taschenbuch
Anzahl der Seiten
482
Herausgeber
Dennen David
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