Time as Luxury examines how Swiss masters like Rolex, Omega, and TAG Heuer transformed timekeeping into the ultimate symbol of wealth and precision. Once practical tools for divers, pilots, and astronauts, watches became statements of aspiration and permanence. This book uncovers how engineering excellence, celebrity endorsements, and cultural storytelling turned a wristwatch into a trophy. By tracing their journey from laboratories to luxury boutiques, it shows how time itself became a commodity—scarce, coveted, and displayed proudly on the wrist.
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Paperback. Zustand: new. Paperback. Time as Luxury examines how Swiss masters like Rolex, Omega, and TAG Heuer transformed timekeeping into the ultimate symbol of wealth and precision. Once practical tools for divers, pilots, and astronauts, watches became statements of aspiration and permanence. This book uncovers how engineering excellence, celebrity endorsements, and cultural storytelling turned a wristwatch into a trophy. By tracing their journey from laboratories to luxury boutiques, it shows how time itself became a commodity-scarce, coveted, and displayed proudly on the wrist. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verkäufers 9798269607696
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Paperback. Zustand: new. Paperback. Time as Luxury examines how Swiss masters like Rolex, Omega, and TAG Heuer transformed timekeeping into the ultimate symbol of wealth and precision. Once practical tools for divers, pilots, and astronauts, watches became statements of aspiration and permanence. This book uncovers how engineering excellence, celebrity endorsements, and cultural storytelling turned a wristwatch into a trophy. By tracing their journey from laboratories to luxury boutiques, it shows how time itself became a commodity-scarce, coveted, and displayed proudly on the wrist. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Bestandsnummer des Verkäufers 9798269607696
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