Verwandte Artikel zu The Psychology of FinTech: How Behavioral Science Drives...

The Psychology of FinTech: How Behavioral Science Drives Financial Product Success (And Why Most Apps Fail) - Softcover

Nagarajan, Dr Rajan

 
9798290203492: The Psychology of FinTech: How Behavioral Science Drives Financial Product Success (And Why Most Apps Fail)
Softcover
ISBN 13: 9798290203492
Verlag: Independently published, 2025

Inhaltsangabe

In the fast-moving world of financial technology, product success isn’t just about algorithms or design—it’s about understanding how people actually behave with money.
The Psychology of FinTech is a groundbreaking guide that merges behavioral science with product strategy to reveal why most financial apps fail—and how to build ones that truly stick.

Written for product managers, financial advisors, and UX leaders, this book dives deep into cognitive biases, trust design, decision friction, and habit loops to help you build smarter financial products that change behavior at scale.

With insights drawn from psychology, behavioral economics, and Dr. Rajan Nagarajan’s decade-long experience in FinTech innovation, this book offers a clear, ethical, and practical framework to turn theory into results.

Whether you're building the next savings app, robo-advisor, or decentralized finance tool, this is your behavioral playbook.

Ideal for readers of:

  • Nudge by Richard Thaler

  • Hooked by Nir Eyal

  • The Behavioral Investor by Daniel Crosby

  • FinTech professionals designing behavior-driven systems

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Independently published
Erscheinungsdatum
2025
Sprache
Englisch
ISBN 13 
9798290203492
Einband
Taschenbuch
Anzahl der Seiten
122
Kontakt zum Hersteller
Manufactured by Amazon on behalf of the author
https://www.amazon.de/hz/contact-us

c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy
Luxembourg
L-1855
Luxemburg