Inhaltsangabe
This book is as the title says, direct instruction on how to create a venue in which you can put on magic shows and succeed in doing so. It is filled with practical information and specific details about what to do or not to do. Learn practical things such as the real purpose of an intermission and how to start a show on time while compensating for how people often arrive late. Learn about parking, bathrooms, selling merchandise, concession sales, the ideal show structure, how to market a show, how to build a team, how to design a stage, how to get repeat business, and more!
Duane and Mary Laflin speak from experience. After many years of performing in touring shows and working as a specialty act in various venues worldwide, they entered the business of owning and operating their own theaters featuring illusion shows. Everything they write about in this book is something they have personally experienced. They purchased an abandoned retail store to create their first theater. From there, they moved on to remodel several different buildings in several locations, establishing successful shows and making a profit in each place. They have put to the test and found success with what they teach!
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