Risky Reefs in the Ocean of Global Markets: Common Mistakes of Emerging Markets’ Companies in their Global Expansions - Softcover

Sunn, Stephan

 
9798328750721: Risky Reefs in the Ocean of Global Markets: Common Mistakes of Emerging Markets’ Companies in their Global Expansions
Softcover
ISBN 13: 9798328750721
Verlag: Independently published, 2024

Inhaltsangabe

This book provides a comprehensive roadmap for emerging market companies venturing into global expansion. It highlights common pitfalls across strategic planning, finance, operations, human resources, marketing, technology, legal/ethics, and risk management. The book emphasizes thorough market research, cultural adaptation, local partnerships, brand building, innovation investment, and long-term vision.

As the global landscape evolves, it anticipates trends like digitization, sustainability integration, and talent acquisition challenges. The book provides corporate decision-makers with insights and best practices to navigate complexities, mitigate risks, and foster sustainable growth while driving innovation and progress internationally.

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Verlag
Independently published
Erscheinungsdatum
2024
Sprache
Englisch
ISBN 13 
9798328750721
Einband
Taschenbuch
Anzahl der Seiten
59
Kontakt zum Hersteller
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