Pricing for Profitability and Growth: Mastering Pricing Strategies for Technology and Services Globally - Softcover

Sunn, Stephan

 
9798328878418: Pricing for Profitability and Growth: Mastering Pricing Strategies for Technology and Services Globally
Softcover
ISBN 13: 9798328878418
Verlag: Independently published, 2024

Inhaltsangabe

This book dives into advanced pricing for tech and service businesses. It argues for setting prices based on customer value, not just costs. Understanding customer needs and market trends is crucial for success's sustainability. For complex solutions, the book explores "value stacking" to price each element based on its impact.

Competitive intelligence and strategic positioning are also covered, along with pricing models like subscriptions and freemium. Upselling and cross-selling are included to maximize customer value. The book offers a decision process of intelligent pricing to win more deals.

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Verlag
Independently published
Erscheinungsdatum
2024
Sprache
Englisch
ISBN 13 
9798328878418
Einband
Taschenbuch
Anzahl der Seiten
46
Kontakt zum Hersteller
Manufactured by Amazon on behalf of the author
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