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Neuromarketing in the Age of AI - Hardcover

 
9798337311524: Neuromarketing in the Age of AI
Hardcover
ISBN 13: 9798337311524
Verlag: IGI GLOBAL SCIENTIFIC PUBLISHING, 2026

Inhaltsangabe

Neuromarketing in the age of AI represents a powerful integration of cognitive science and the advancement of technology, reshaping the way brands understand and influence consumer behavior. As artificial intelligence (AI) accelerates the ability to process data and decode emotional responses, marketers can craft more personalized and impactful experiences. This evolving landscape raises both remarkable opportunities and important ethical considerations, challenging organizations to balance innovation with responsibility. Neuromarketing in the Age of AI explores the way these latest technologies can enable organizations to decode consumers' hidden desires and motivations. This book examines the latest approaches and perspectives on neuromarketing and artificial intelligence. Covering topics such as AI, consumer behavior, and marketing, this book is an excellent resource for business organizations, marketers, educators, and graduates.

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Verlag
IGI GLOBAL SCIENTIFIC PUBLISHING
Erscheinungsdatum
2026
Sprache
Englisch
ISBN 13 
9798337311524
Einband
Gebundene Ausgabe
Anzahl der Seiten
596
Herausgeber
Musiolik Thomas Heinrich, Cheok Adrian David
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

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