Methods and Applications of Quick Commerce (Q-Commerce) - Hardcover

Hardcover

ISBN 13: 9798337317120

Verlag: IGI Global, 2025

Inhaltsangabe

As e-commerce is rapidly changing, consumer access to everyday good is not made possible with advancements in logistics, real time management, and mobile technology. q-commerce uses urban fulfillment centers and last-minute delivery networks to meet with the growing demands of convenience and speed in the e-commerce world. Through examining these core components, we gain insight into the mechanisms driving q-commerce and its broader implications for consumer behavior, supply chains, and retail innovation. Methods and Applications of Quick Commerce (Q-Commerce) explores this type e-commerce that emphasizes fast deliveries. The book explains the different applications and methods to use to create a more efficient q-commerce market. Covering topics such as commerce, technology, and business methods, this book is an excellent resource for executives, academics, salespeople, marketing professionals, managers, business owners, researchers, practitioners, instructors, college and university libraries, students, consultants, IT specialists, and customer-oriented institutions.

Über diesen Titel

Über die Autorin bzw. den Autor

Moez Ltifi is a Ph.D in Business Administration. He is currently associate professor (HDR) in marketing at the University of Shaqra in Saudi Arabia and at the University of Sfax in Tunisia. Dr Ltifi is a reviewer in various international academic journals. His research work focuses on digital marketing, consumer attitudes, online shopping, customer satisfaction, customer trust, acceptance of new technologies, electronic loyalty, retailing, bank marketing, m.mobile, consumer behaviour, corporate governance, performance, branding. His most recent articles are published in refereed international ranked and impacted journals such as International Journal of Bank Marketing, Management and Organization Review, Management Decision, Journal of Management Science, Management 2000, Journal of Global Marketing, International Journal of Law and Management, Corporate Governance: The International Journal of Business in Society, Journal of Knowledge Management, Journal of Air Transport Management..

Details zur Ausgabe

• Verlag: IGI Global
• Erscheinungsdatum: 2025
• Sprache: Englisch
• ISBN 13: 9798337317120
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 478
• Herausgeber: Ltifi Moez
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland