Practical Frameworks for New-Age Digitalization Business Strategy - Softcover

 
9798337320199: Practical Frameworks for New-Age Digitalization Business Strategy
Softcover
ISBN 13: 9798337320199
Verlag: IGI Global, 2025

Inhaltsangabe

"The main objective of this book is to understand the relevancy of digitalization and sustainability practices and how they impact businesses in terms of marketing and management strategies in meeting market demand and pursuing sustainable growth for business"--

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Über die Autorinnen und Autoren

Tee Poh Kiong is an Associate Professor in School of Management and Business at MILA University in Malaysia. He has more than 10 years industrial experiences in business management and more than 10 years’ experience in academia. He is also a certified digital marketing professional (DMI Pro) from Digital Marketing Institute. Dr Tee has been actively involved in research and publication. His research interests include digitalisation and talent management, digital society, consumer behaviour, digital transformation and sustainability marketing.

Song Bee Lian is an Associate Professor in School of Management and Business at MILA University in Malaysia. Dr Song’s specific areas of research are consumer behaviour, digital marketing, strategic marketing, marketing sustainability, and corporate social responsibility. Prior joining the academia, she was a marketing specialist for a few reputable companies in Malaysia for 10 years. She has published numerous articles in Web of Science (WOS), Australian Business Dean's Council (ABDC) and Scopus ranked journals

Ho Ree Chan , Ph.D., is an Associate Professor at Taylor’s University, Malaysia. Dr Ho has extensive academic leadership and research experience. His current and previous academic portfolio includes the dean, head of the department, director of postgraduate programs, stream coordinator, etc. Prior to his academic career, Dr. Ho worked in the capacity of regional manager for the development of corporate enterprise systems, particularly in the areas of enterprise, finance, and real estate. He serves as the editorial advisory board member and acts as a regular reviewer for several indexed journals. His current research interests include business innovation and technology, online business, artificial intelligence, immersive live streaming, fintech, social commerce, big data analytics, etc.

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Verlag
IGI Global
Erscheinungsdatum
2025
Sprache
Englisch
ISBN 13 
9798337320199
Einband
Taschenbuch
Anzahl der Seiten
540
Herausgeber
Tee Poh Kiong, Song Bee Lian, Ho Ree Chan
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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