Competitive Intelligence in the Digital Age: Strategies for Business and Technology Leadership - Softcover
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"This book aims to provide a comprehensive exploration of competitive intelligence as a key enabler of strategic decision-making, innovation, and digital transformation"-- Provided by publisher.
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Über die Autorin bzw. den Autor
Ricardo Marcão , PhD, MBA, PMP, is a global expert in Project Management, Strategy, Finance, and Healthcare Innovation, with experience in Pharma, MedTech, IT, and Professional Services. He is Chairman of ICoE Portugal at SCIP, Senior PM at Feedzai, and Professor at ISLA Santarém - Polytechnic University. His work spans Grand Strategy, Democracy, and International Relations, focusing on how geopolitics and competitive intelligence shape global business. He has led major transformations, implemented gamification for engagement and sales, and introduced a risk control model that improved project margins by 20%. From 2022–2023, he led global CRM projects for top pharma firms. Currently combating fraud, Ricardo is also an academic, editor, and speaker, with several books on strategy and innovation. As coordinator of MBA and graduate programs at ISLA Santarém, he develops future leaders at the intersection of business and technology.
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Competitive Intelligence in the Digital Age: Strategies for Business and Technology Leadership
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Competitive Intelligence in the Digital Age: Strategies for Business and Technology Leadership
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Paperback. Zustand: new. Paperback. In an era defined by digital disruption and constant innovation, competitive intelligence plays a pivotal role in helping organizations anticipate market shifts and make informed strategic decisions. By leveraging data analytics, emerging technologies, and strategic foresight, competitive intelligence enables businesses to stay ahead of competitors, mitigate risks, and identify growth opportunities. Its influence spans sectors such as business, technology, and public policy, where timely and accurate insights can drive innovation and long-term success. As industries grow more interconnected and data-driven, the ability to synthesize and act on competitive intelligence becomes essential for sustaining relevance and resilience in a global marketplace. Competitive Intelligence in the Digital Age: Strategies for Business and Technology Leadership explores how competitive intelligence frameworks, tools, and methodologies are shaping business strategy, optimizing market positioning, and influencing technological advancements. By combining theoretical perspectives with real-world applications, this book navigates the complex landscape of modern competitive intelligence. Covering topics such as agriculture transformation, decision making systems, and servant leadership, this book is an excellent resource for academicians, industry professionals, policymakers, researchers, business leaders, educators, consultants, and more. "This book aims to provide a comprehensive exploration of competitive intelligence as a key enabler of strategic decision-making, innovation, and digital transformation"-- Provided by publisher. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Bestandsnummer des Verkäufers 9798337326917
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Competitive Intelligence in the Digital Age | Strategies for Business and Technology Leadership
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Taschenbuch. Zustand: Neu. Competitive Intelligence in the Digital Age | Strategies for Business and Technology Leadership | Ricardo Marc O (u. a.) | Taschenbuch | Englisch | 2025 | IGI Global | EAN 9798337326917 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. Bestandsnummer des Verkäufers 133815453
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