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Modern Consumer Behavior at the Intersection of AI and Social Media - Softcover

 
9798337327488: Modern Consumer Behavior at the Intersection of AI and Social Media
Softcover
ISBN 13: 9798337327488
Verlag: IGI GLOBAL SCIENTIFIC PUBLISHING, 2026

Inhaltsangabe

In today's digital era, the intersection of artificial intelligence (AI) and social media transforms modern consumer behavior. AI-powered algorithms shape how consumers discover, evaluate, and engage with brands, curating personalized experiences based on behavioral data. Social media platforms serve as spaces where consumers interact with content, influence, and are influenced by digital communities and trends. This convergence redefines traditional marketing, fostering real-time engagement, predictive analytics, and personalized recommendations that drive purchasing decisions. Understanding modern consumer behavior within AI-driven social media is essential for businesses building trust, loyalty, and competitive advantage in a data-centered marketplace. Modern Consumer Behavior at the Intersection of AI and Social Media explores the role of AI in transforming consumer behavior and its impact on day-to-day consumption practices. It offers practical and theoretical frameworks to leverage AI and address the modern generation's consumer patterns. This book covers topics such as purchase behavior, customer experience, and metaverse, and is a useful resource for engineers, business owners, marketers, academicians, researchers, and scientists.

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Über die Autorin bzw. den Autor

Dr. Gopalakrishnan Soundararajan is an Assistant Professor of Marketing at Muscat College, Muscat, Sultanate of Oman, with over 20 years of experience in teaching, research, and administration. He earned his PhD in Management from Anna University, India, and holds Fellowship in Higher Education (FHEA) from the University of Stirling, UK. He has successfully secured research funding from various agencies in India and Oman and has organized numerous international conferences and workshops. He has also served as a reviewer for multiple international journals and books and is an external examiner for PhD thesis. Over the years, he has supervised more than 50 MBA projects, 55 Higher National Diploma projects (SCQF level 8) from SQA-UK, 32 Bachelor with Honors projects (SCQF level 10) from the University of Stirling, UK, and 2 MSc projects from the University of Stirling.

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Verlag
IGI GLOBAL SCIENTIFIC PUBLISHING
Erscheinungsdatum
2026
Sprache
Englisch
ISBN 13 
9798337327488
Einband
Taschenbuch
Anzahl der Seiten
572
Herausgeber
Soundararajan Gopalakrishnan, Banu Ruksana
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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