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Maximizing Operational Efficiency at the Intersection of Supply Chain Management and Marketing - Hardcover

 
9798337331096: Maximizing Operational Efficiency at the Intersection of Supply Chain Management and Marketing
Hardcover
ISBN 13: 9798337331096
Verlag: IGI GLOBAL SCIENTIFIC PUBLISHING, 2025

Inhaltsangabe

In today's competitive business environment, the integration of supply chain management and marketing has emerged as a critical driver of operational efficiency. By aligning supply chain processes with marketing strategies, organizations can ensure that product availability and cost-effectiveness complement brand promises and market positioning. This merger enables optimized inventory management, and more responsive demand fulfillment, reducing waste while enhancing value creation. A unified approach to these traditionally distinct functions offers a strategic pathway to maximizing efficiency, agility, and profitability. Maximizing Operational Efficiency at the Intersection of Supply Chain Management and Marketing explores the intersection between marketing and supply chain management. It examines how businesses can navigate the complexities of supply chain management, focusing on operational efficiency, sustainability, and technological innovation. Covering topics such as supply chain management, marketing, and efficiency, this book is an excellent resource for researchers, scholars, academics, and practitioners.

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Über die Autorin bzw. den Autor

Muhammad Rahies Khan has a working Experience of 16 years in Government Health care Org. Sound administrative skills, Personal development/management, procurement experience, Teaching and training skills. Certification of safety and security, health care softwares and electromechanical equipment, Learning management systems and strong communication skills.

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Verlag
IGI GLOBAL SCIENTIFIC PUBLISHING
Erscheinungsdatum
2025
Sprache
Englisch
ISBN 13 
9798337331096
Einband
Gebundene Ausgabe
Anzahl der Seiten
348
Herausgeber
Khan Muhammad Rahies, Mehmood Tarique, Rao Muhammad Rashid
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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