Navigating Simulations in Marketing for Strategic Success - Hardcover

Hardcover

ISBN 13: 9798337331416

Verlag: IGI GLOBAL SCIENTIFIC PUBLISHING, 2025

Inhaltsangabe

In a competitive marketplace, marketers must make quick, informed decisions that impact business outcomes. Simulations have become essential tools for developing these strategic skills, offering realistic, controlled environments to test theories, analyze consumer behavior, and evaluate campaign outcomes. By engaging in simulated scenarios, individuals can gain practical experience, improve their decision-making abilities, and better understand market dynamics. This approach equips marketers with the insight needed to create effective strategies and adapt to changing markets. Navigating Simulations in Marketing for Strategic Success explores how simulations allow businesses to experiment with different scenarios, test hypotheses, and better predict market behavior. It delves into both the theoretical and practical aspects of marketing simulations, providing systematic instructions and actionable frameworks to navigate the complexities of real-world marketing environments. This book covers topics such as machine learning, purchase decisions, and automation, and is a useful resource for marketers, computer engineers, business owners, academicians, researchers, and scientists.

Über diesen Titel

Über die Autorinnen und Autoren

Andreas Masouras is an Associate Professor of Communication and Marketing in the Department of Economics & Business at Neapolis University. He holds a PhD with distinction from the Department of Political Science and International Relations at the University of the Peloponnese. The title of his doctoral dissertation is “Entrepreneurship and Competitiveness through the Lens of Institutional Analysis: The Case of Cyprus,” which is available in the National Archive of Doctoral Dissertations. He coordinates the following programs: the conventional MBA, the distance MBA (English-speaking), and the MBA in Tourism (distance learning). He is actively writing scientific articles and participates in international conferences. His book, “Entrepreneurship in Small and Medium-Sized Enterprises” has been indexed in the Scopus book list.

Marcos Komodromos is a Professor at the Department of Communications at the University of Nicosia. He is a Chartered PR practitioner (Ch. PR) and a member of the Chartered Institute of Public Relations (CIPR) in Great Britain. Dr Komodromos holds two Master’s degrees, one in Communication and another in Management. He completed his PhD in Business Administration, focusing on organizational justice, trust, and organisational change management. Dr Komodromos has been an active member of various professional associations and organizations in Cyprus and the UK. He has over 20 years of experience in the media industry, particularly in radio and TV, and has many media projects to his credit. Currently, he is a consultant in strategic corporate communication, digital media, and marketing communication for organizations in Cyprus and abroad. He is also a certified trainer and coach for employees in the areas of marketing communications, digital marketing and social media, leadership, media training, and management. Dr Komodromos has published extensively on marketing communications, public relations, digital marketing, organizational behavior and management, change management, internal communication, and corporate social responsibility.

Details zur Ausgabe

• Verlag: IGI GLOBAL SCIENTIFIC PUBLISHING
• Erscheinungsdatum: 2025
• Sprache: Englisch
• ISBN 13: 9798337331416
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 482
• Herausgeber: Masouras Andreas, Komodromos Marcos
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Deutschland