Navigating Digital Marketing in a Complex Global Landscape - Hardcover

Tennin, Kyla Latrice; Ray, Samrat

 
9798337332161: Navigating Digital Marketing in a Complex Global Landscape
Hardcover
ISBN 13: 9798337332161
Verlag: IGI GLOBAL SCIENTIFIC PUBLISHING, 2025

Inhaltsangabe

In today s connected world, navigating digital marketing in a complex global landscape requires cultural intelligence, strategic agility, and an understanding of regional market dynamics. As businesses expand beyond borders, they face a variety of consumer behaviors, regulatory environments, and technological infrastructures that shape how digital campaigns are received and executed. From tailoring content to diverse audiences to managing data privacy laws across continents, digital marketers must adapt to an evolving system. This environment challenges brands to balance global consistency with local relevance, making digital marketing more powerful and detailed than ever before. Navigating Digital Marketing in a Complex Global Landscape explores modern marketing principles, strategies, and analytics. It examines the impact of technological advancements, such as AI, machine learning, and big data, on marketing strategies. This book covers topics such as global business, digital technology, and customer value, and is a useful resource for business owners, marketers, academicians, researchers, and scientists.

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Über die Autorin bzw. den Autor

Samrat Ray is involved as researcher in economics focusing on entrepreneurship and innovation strategies across various verticals.Special interest lies in poverty eradication, inequality, social innovation as well as behavioral psychology behind economic activity.Always looking for research collaboration, joint authorship and publication activities across various verticals in economics and management sciences.

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Verlag
IGI GLOBAL SCIENTIFIC PUBLISHING
Erscheinungsdatum
2025
Sprache
Englisch
ISBN 13 
9798337332161
Einband
Gebundene Ausgabe
Anzahl der Seiten
328
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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