Driving Social Change Through Transformative Marketing for Gender Equity - Hardcover

Hardcover

ISBN 13: 9798337338422

Verlag: IGI GLOBAL SCIENTIFIC PUBLISHING, 2026

Inhaltsangabe

Driving meaningful social change requires more than traditional advocacy; it calls for innovative approaches that reshape and challenge norms and inspire collective action. Transformative marketing offers a powerful tool for advancing gender equity by using strategic communication and community-centered engagement to influence attitudes and behaviors on a scale. By amplifying marginalized voices and confronting harmful stereotypes across media and marketplaces, transformative marketing becomes a catalyst for cultural and structural change. Driving Social Change Through Transformative Marketing for Gender Equity explores the intersection of international business policies and marketing with the advancement of gender equity. This book examines how global business regulations, trade policies, and corporate strategies influence marketing practices. Covering topics such as gender equity, marketing, and social change, this book is an excellent resource for academicians, marketing professionals, policymakers, graduate students, and educators.

Details zur Ausgabe

• Verlag: IGI GLOBAL SCIENTIFIC PUBLISHING
• Erscheinungsdatum: 2026
• Sprache: Englisch
• ISBN 13: 9798337338422
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 312
• Herausgeber: Torres Miguel M., Kabbara Diala
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland