Developing Narrative Advertising and Marketing Discourse in the AI Era - Softcover

Softcover

ISBN 13: 9798337356679

Verlag: IGI GLOBAL SCIENTIFIC PUBLISHING, 2026

Inhaltsangabe

Artificial Intelligence (AI) has redefined modern marketing and narrative storytelling, transforming how brands engage customers, gather insights, and reach target audiences. By leveraging advanced technologies such as machine learning and data analytics, organizations can enhance decision-making and deliver personalized and impactful marketing communications. These innovations empower businesses to navigate an ever-evolving digital landscape and achieve sustained success in a rapidly changing world. Developing Narrative Advertising and Marketing Discourse in the AI Era addresses emerging trends brought about by AI, highlighting the transformative role AI plays in narrative advertising and marketing discourse. By integrating theoretical insights with practical AI-driven approaches, this book offers comprehensive analyses and innovative models for contemporary and future scenarios. Covering topics such as digital narratives, brand loyalty, and consumer behavior, this book is an excellent resource for graduate and doctoral students, researchers, marketing practitioners, educational professionals, and more.

Über diesen Titel

Über die Autorin bzw. den Autor

Recep Yılmaz , Ph.D., is a Professor and Head of the Department of Public Relations and Publicity at Ondokuz Mayıs University, Türkiye. His research focuses on Narrative Theory, Advertising, marketing communication, and theoretical approaches to media and communication studies. His work explores the intersection of narrative structures, persuasion, digital transformation, and emerging communication technologies. Dr. Yılmaz is the author and editor of fifteen scholarly books, several of which are indexed in Web of Science and Scopus. His recent volumes include Developing Digital Narratives in Marketing Communication and AI, Virtualization, and the Future of Marketing, along with earlier works such as Handbook of Research on Effective Advertising Strategies in the Social Media Age. He has also edited and contributed to major reference works, including Narrative Advertising Models and Conceptualization in the Social Media Age, and Handbook of Research on Narrative Interactions. In addition to his books, he has published extensively in peer-reviewed journals, international conference proceedings, and edited volumes, contributing to ongoing debates on narrative mediation, digital storytelling, and AI-driven communication. Alongside his academic scholarship, Dr. Yılmaz is also a fiction writer. His philosophical horror novella Çerçici reflects his sustained engagement with narrative not only as a theoretical construct but also as a creative practice.

Details zur Ausgabe

• Verlag: IGI GLOBAL SCIENTIFIC PUBLISHING
• Erscheinungsdatum: 2026
• Sprache: Englisch
• ISBN 13: 9798337356679
• Einband: Taschenbuch
• Anzahl der Seiten: 440
• Herausgeber: Y¿lmaz Recep
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland