Communication in Public Health Policies: Challenges, Strategies, and Impacts - Softcover

Softcover

ISBN 13: 9798337376714

Verlag: IGI GLOBAL SCIENTIFIC PUBLISHING, 2026

Inhaltsangabe

Public health policies are only effective when people can understand them, trust them, and see how they relate to their everyday lives. Even the most carefully designed policies can fall short if communication is unclear, inaccessible, or disconnected from the communities they are intended to serve. In today's world where misinformation spreads quickly, health literacy varies widely, and digital media shapes public opinion in real time, communication has become one of the most important elements of successful public health policy. The way governments, institutions, and health organizations communicate influences how people respond to health initiatives, whether they engage with public programs, and ultimately how policies affect individual and community well-being. Communication in Public Health Policies: Challenges, Strategies, and Impacts offers a comprehensive examination of the constitutive role of communication in public health policies, detailing how well-designed strategies shape policy adoption, public perception, and health outcomes across the entire policy cycle. Drawing on a deliberately multidisciplinary lens, this book integrates theoretical foundations with empirical case studies, codified best practices, and analyses of emerging challenges in communicating health public policies to diverse audiences. Covering topics such as misinformation and disinformation, mental healthcare, and individual autonomy, this book is an excellent academic resource for graduate and doctoral students, public health practitioners, healthcare administrators, community health leaders, media specialists, public relations practitioners, nonprofit organizations, advocacy groups, public health policymakers, and more.

Über diesen Titel

Über die Autorinnen und Autoren

Célia Belim is an Associate Professor of Communication Sciences at the Institute of Social and Political Sciences, University of Lisbon (ISCSP, ULisboa), where she has taught since 2000. She holds a PhD in Communication Sciences and is Deputy Coordinator of the Scientific Area of Communication Sciences. She teaches across all three cycles of higher education―bachelor’s, master’s, and doctoral programmes―and is an integrated researcher at the Centre for Public Administration and Public Policies (CAPP/ISCSP). She was Principal Investigator of the funded ComHealthPPP project and is involved in European research initiatives, including the Horizon Europe EU-CiP – European Cancer Information Portal project. She is Director and Scientific Coordinator of the ( ) and Vice-President of the Scientific Council of the Portuguese Society of Health Literacy (SPLS). She has authored and co-authored books, journal articles, and book chapters, including publications with IGI Global. Her work has received twelve awards and honourable mentions.

Cristina Vaz de Almeida has a PhD in Communication Sciences - Health Literacy from the Higher Institute of Social and Political Sciences, University of Lisbon. She is President of the Portuguese Society for Health Literacy (SPLS), Director of the Postgraduate Program in Health Literacy (Institute of Applied Psychology – ISPA), Founding Member of the Portuguese Laboratory for Healthy Work Environments (LABPATS). She is also Editor-in-Chief of the (JIM), Peer Reviewer for the , Researcher at the Centre for Public Administration and Public Policies (CAPP, ISCSP), Member of the Advisory Board of the BUMPER project, Member of the National Cancer Hub (NCH) – Portugal, Member of the Portuguese Council for Health and Environment, Member of the Scientific Council of the , Member of the Academic Network of Health Sciences of Lusophone (RACS). She is the coordinator and author of the [Health Literacy Handbook – Principles and Practices] (PACTOR).

Details zur Ausgabe

• Verlag: IGI GLOBAL SCIENTIFIC PUBLISHING
• Erscheinungsdatum: 2026
• Sprache: Englisch
• ISBN 13: 9798337376714
• Einband: Taschenbuch
• Anzahl der Seiten: 540
• Herausgeber: Belim Célia, Vaz De Almeida Cristina
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Deutschland