AI in Consumer Analytics and Strategic Branding - Softcover

Softcover

ISBN 13: 9798337399645

Verlag: IGI GLOBAL SCIENTIFIC PUBLISHING, 2026

Inhaltsangabe

The advancement of intelligent technologies reshapes the marketing ecosystem. Organizations are now driven by data-rich, intelligent marketing strategies and tools, capable of understanding consumers' preference, and allowing personalized responses in real-time. From decoding complex consumer behaviors to crafting adaptive brand strategies, AI-enabled tools redefine how organizations compete, connect, and create value in dynamic markets. The integration of AI, consumer analytics, and strategic branding reveals new possibilities for forecasting, sentiment analysis, and brand perception. It also raises important ethical and legal challenges that require further exploration. AI in Consumer Analytics and Strategic Branding explores the transformative role of AI, ML, and image processing in market research and branding. It examines emerging trends, tools, and analytical frameworks for interpreting consumer data and brand perception. This book covers topics such as predictive analytics, chatbots, and consumer behavior, and is a useful resource for business owners, engineers, marketers, academicians, researchers, and scientists.

Über diesen Titel

Über die Autorinnen und Autoren

Dr. Md Faiz Ahmad , an academician and researcher specializing in marketing specially consumer behaviour and emerging trends in digital marketing, holds a Ph.D. in Management Studies from the University of Hyderabad, India. With over nine years of experience in research, academia and industry, he has developed a strong expertise in marketing research and strategic decision-making. He is currently an Assistant Professor at Department of Management, Paari School of Business, SRM University-AP, Amaravati, Andhra Pradesh, India, where he teaches and mentors students in contemporary marketing practices. His research has been published in renowned journals indexed in ABDC, Scopus, and Web of Science (WoS). In addition, he collaborates collaborates with industry professionals and academic peers to conduct market research and data-driven marketing analysis. Passionate about education and innovation, he strives to bridge the gap between theory and practice.

Dr. Mohd Kirmani is an Assistant Professor in the School of Management, IILM University, Greater Noida. He has around 9 years of teaching and research expererience. His interest areas are green marketing and online consumer behaviour. He has published research papers in several national and international journals. One of his research paper was recognised as 'Highly Commended Paper' in Emerald Literati Awards-2019.

Details zur Ausgabe

• Verlag: IGI GLOBAL SCIENTIFIC PUBLISHING
• Erscheinungsdatum: 2026
• Sprache: Englisch
• ISBN 13: 9798337399645
• Einband: Taschenbuch
• Anzahl der Seiten: 424
• Herausgeber: Ahmad Md Faiz, Rafi Mudassir, Kirmani Mohd Danish
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland