Food Marketing Research: A Student Text, 2nd Edition - Softcover

Stanton, Dr. John L; Partner, Mr. James

 
9798362347840: Food Marketing Research: A Student Text, 2nd Edition

Inhaltsangabe

this book goes through the primary research types used in the food Industry. It is an overview and refers heavy to the internet for details on the various techniques. The second edition is different in that a number of editing were were fixed and the chpter on Syndciated data has been expended.

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