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Big Data Analytics Techniques for Market Intelligence - Hardcover

 
9798369304136: Big Data Analytics Techniques for Market Intelligence
Hardcover
ISBN 13: 9798369304136
Verlag: IGI Global, 2024

Inhaltsangabe

The ever-expanding realm of Big Data poses a formidable challenge for academic scholars and professionals due to the sheer magnitude and diversity of data types, along with the continuous influx of information from various sources. Extracting valuable insights from this vast and complex dataset is crucial for organizations to uncover market intelligence and make informed decisions. However, without the proper guidance and understanding of Big Data analytics techniques and methodologies, scholars may struggle to navigate this landscape and maximize the potential benefits of their research. In response to this pressing need, Professor Dina Darwish presents Big Data Analytics Techniques for Market Intelligence , a groundbreaking book that addresses the specific challenges faced by scholars and professionals in the field. Through a comprehensive exploration of various techniques and methodologies, this book offers a solution to the hurdles encountered in extracting meaningful information from Big Data. Covering the entire lifecycle of Big Data analytics, including preprocessing, analysis, visualization, and utilization of results, the book equips readers with the knowledge and tools necessary to unlock the power of Big Data and generate valuable market intelligence. With real-world case studies and a focus on practical guidance, scholars and professionals can effectively leverage Big Data analytics to drive strategic decision-making and stay at the forefront of this rapidly evolving field.

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Über die Autorin bzw. den Autor

Dina Darwish is currently a Professor of Artificial Intelligence for Ahram Canadian University. She is also Vice Dean of Faculty of Computer Science & IT.

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Verlag
IGI Global
Erscheinungsdatum
2024
Sprache
Englisch
ISBN 13 
9798369304136
Einband
Gebundene Ausgabe
Anzahl der Seiten
544
Herausgeber
Darwish Dina
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

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