Digital Business and Optimizing Operating Strategies (Premier Reference Source: Advances in E-business Research) - Hardcover

Hardcover

ISBN 13: 9798369304280

Verlag: IGI Global, 2024

Inhaltsangabe

In the rapidly evolving digital era, businesses undergo profound transformations requiring strategic adaptation and optimization. Digital Business and Optimizing Operating Strategies delves into the intricate interplay between digital technology and business strategies, exploring various facets such as management, marketing, finance, human resources, and more within the digital market structure. This comprehensive book critically examines enterprises' skills, productivity, and adaptability in response to technological advancements and customer expectations. Covering a wide range of sub-topics, this book addresses the management of social media applications, the technological capabilities of human resources, digital sustainability, and the integration of artificial intelligence technology. By highlighting opportunities and challenges, the book serves as a valuable resource for researchers and practitioners across diverse disciplines, offering novel perspectives and cutting-edge practices in the digital business landscape. This book is designed to resonate with a diverse audience, and will appeal to researchers, marketing managers, metaverse enthusiasts, website designers and developers, e-commerce practitioners, social media users, consumer behavior and marketing researchers, and brand experts. It is an essential resource for both undergraduate and graduate students while also serving as a valuable reference for professionals in the field.

Über diesen Titel

Über die Autorin bzw. den Autor

Gökhan Akel is an academic researcher in the Faculty of Economics and Administrative Sciences at Antalya AKEV University. Akel completed his MSc in Marketing at Pamukkale University and his Ph.D. in Business Administration at Aydin Adnan Menderes University. His research aims at the technology of consumer behaviors and he is interested in experiential marketing, digital marketing, and tourism marketing studies.

Details zur Ausgabe

• Verlag: IGI Global
• Erscheinungsdatum: 2024
• Sprache: Englisch
• ISBN 13: 9798369304280
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 336
• Herausgeber: Akel Gökhan, Y¿lmaz Mustafa Atahan
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland