Verwandte Artikel zu Navigating the Shifting Landscape of Consumer Behavior

Navigating the Shifting Landscape of Consumer Behavior - Hardcover

 
9798369315941: Navigating the Shifting Landscape of Consumer Behavior
Hardcover
ISBN 13: 9798369315941
Verlag: IGI Global, 2024

Inhaltsangabe

The marketing world is transforming in this era of unprecedented technological advancement, changing consumer tastes, and evolving social norms. As information flows freely and brand loyalty becomes a coveted prize, understanding what motivates consumers to choose one brand over another is paramount. Navigating the Shifting Landscape of Consumer Behavior is an authoritative exploration of the dynamic interplay between consumers, brands, and the evolving digital environment. This book dives into the contemporary consumer behavior. The narrative reveals the phenomenon of brand activism as a significant force reshaping the marketing battlefield. No longer content to remain apolitical, brands are increasingly taking stances on pressing social and environmental issues. The book critically examines the dynamics of successful brand activism and explores customer reactions to companies championing social causes. The book incorporates real-world examples and practical tactics, making it an invaluable resource for marketing scholars, researchers, professionals, educators, and graduate students.

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Über die Autorin bzw. den Autor

Fatih Sahin currently works at Bandirma Onyedi Eylul University, where he conducts research in consumer behavior, social media marketing, relationship marketing, complaint management, and branding. He holds a graduate degree from the Statistics Department at Yıldız Technical University, completed his undergraduate studies in business administration at Bahcesehir University, and earned a Ph.D. from Dumlupınar University.

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Verlag
IGI Global
Erscheinungsdatum
2024
Sprache
Englisch
ISBN 13 
9798369315941
Einband
Gebundene Ausgabe
Anzahl der Seiten
364
Herausgeber
Sahin Fatih, Soylemez Cevat
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

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