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Globalized Consumer Insights in the Digital Era - Hardcover

 
9798369338117: Globalized Consumer Insights in the Digital Era
Hardcover
ISBN 13: 9798369338117
Verlag: IGI Global, 2024

Inhaltsangabe

As brand activism, digital retail trends, artificial intelligence (AI) ethics, and the pervasive influence of social media continue to reshape the consumer landscape, marketing scholars and practitioners find themselves grappling with the complexities of this ever-evolving terrain. The need for comprehensive insights into these facets of consumer psychology, coupled with ethical considerations in the digital realm, has become increasingly urgent. Traditional marketing strategies risk obsolescence without a deep understanding of these forces, and the lack of a unifying resource hinders the development of effective, responsible marketing practices. Globalized Consumer Insights in the Digital Era is a groundbreaking publication, crafted by leading experts in the field, which addresses the pressing issues surrounding contemporary consumer behavior. Covering diverse topics such as brand activism, AI ethics, digital retail trends, and more, this book provides a comprehensive and insightful exploration of the challenges facing marketers today. With contributions from esteemed scholars, each chapter offers a unique perspective, fostering intellectual dialogue and inspiring novel approaches to comprehend and navigate the complex interplay of factors shaping consumer attitudes.

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Über die Autorinnen und Autoren

Fatih Sahin currently works at Bandirma Onyedi Eylul University, where he conducts research in consumer behavior, social media marketing, relationship marketing, complaint management, and branding. He holds a graduate degree from the Statistics Department at Yıldız Technical University, completed his undergraduate studies in business administration at Bahcesehir University, and earned a Ph.D. from Dumlupınar University.

Kütahya Faculty of Applied Sciences Deputy Head of Department

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Verlag
IGI Global
Erscheinungsdatum
2024
Sprache
Englisch
ISBN 13 
9798369338117
Einband
Gebundene Ausgabe
Anzahl der Seiten
320
Herausgeber
Sahin Fatih, Soylemez Cevat
Kontakt zum Hersteller
IGI Global Scientific Publishing
https://www.igi-global.com/

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