Service Innovations in Tourism: Metaverse, Immersive Technologies, and Digital Twin - Softcover

 
9798369347768: Service Innovations in Tourism: Metaverse, Immersive Technologies, and Digital Twin
Softcover
ISBN 13: 9798369347768
Verlag: IGI Global, 2024

Inhaltsangabe

There is a serious issue affecting the tourism sector right now. Traditional service models and approaches are no longer sufficient to meet the evolving needs and expectations of travelers in a world characterized by unpredictability and rapid change. The demand for immersive and unique experiences has pushed this industry to explore innovative solutions. The challenge serves as the backdrop for the book, Service Innovations in Tourism: Metaverse, Immersive Technologies, and Digital Twin . In response to the industry's changing demands, this book offers a visionary solution. It presents a thorough exploration of service innovations in tourism, focusing on the transformative potential of the metaverse, digital twins, and immersive technologies. These cutting-edge innovations are reshaping the tourism landscape, offering travelers exciting new ways to choose accommodations, plan trips, and engage in events. This book goes beyond theoretical exploration into practical guidance that gives academic scholars, practitioners, students, and industry professionals the skills and insights they need to navigate and thrive in this quickly evolving field.

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Über die Autorin bzw. den Autor

Surabhi Singh , PhD in Digital Marketing and Consumer Behaviour from AMU, is a Professor and Head–International Relations at GLBIMR, Greater Noida. With 24 years in academics and administration, she has authored 3 books, edited 10, and published over 100 papers in reputed journals. A TEDx speaker and international presenter, she has also served as President of WICCI Ghaziabad City Council. Dr. Singh is an Associate Editor and board member of several journals, PhD guide, and advisor in education and urban infra. Her research spans marketing, analytics, emerging tech, and strategy.

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Verlag
IGI Global
Erscheinungsdatum
2024
Sprache
Englisch
ISBN 13 
9798369347768
Einband
Taschenbuch
Anzahl der Seiten
324
Herausgeber
Singh Surabhi
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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