Models, Strategies, and Tools for Competitive SMEs (Advances in Business Strategy and Competitive Advantage) - Softcover

Softcover

ISBN 13: 9798369351710

Verlag: IGI Global, 2024

Inhaltsangabe

In a fiercely competitive global economy, small and medium-sized enterprises (SMEs) face numerous challenges in achieving and sustaining competitiveness. From limited resources and evolving market dynamics to technological disruptions and regulatory hurdles, SMEs often struggle to navigate the complexities of modern business environments. As a result, many SMEs find themselves at a disadvantage, unable to fully capitalize on opportunities or effectively mitigate threats, thus hindering their growth and long-term viability. Models, Strategies, and Tools for Competitive SMEs offers a comprehensive solution to empower SMEs to thrive in competitive landscapes. By bringing together a wealth of expertise and insights from scholars and practitioners globally, this book serves as a valuable resource for SMEs seeking to enhance their competitiveness and unlock their full potential. Through a diverse array of topics, ranging from leadership and innovation to digital marketing and organizational climate, the book provides actionable strategies and practical tools tailored specifically to the needs of SMEs.

Über diesen Titel

Über die Autorinnen und Autoren

Rafael Perez-Uribe Doctor of Business Sciences, U. Nebrija. Diploma of Advanced Studies in applied economics, U. Nebrija. Master's Degree in Organizational Management, EAN University. Maître es Sciences, University of Quebec to Chicoutimi. Specialist in Evaluation and Construction of Management Indicators for Higher Education, School of Business Administration. Postgraduate Studies as Kenkyusei (Associate Researcher) in Total Quality Control and Quality Circles, Fukushima University, Japan. Business Administrator, Universidad Jorge Tadeo Lozano. Former director of the research group on the management of large, small and medium-sized enterprises (G3pymes) and Professor attached to the Management of Research of EAN University. Currently professor and Researcher at La Salle University in Bogotá-Colombia.

David Ocampo Guzmán Master in Science, Universiteé Du Quebec a Chicoutimi. Máster in Organizational, Management, Universidad EAN. Business Administrator Universidad EAN. Expert in defining, aligning and addressing strategic planning and directing for companies and organizations, especially Small and Medium sized firms. (SMEs). Very competent in attending organizational restructuring requirements for both private companies as well as public entities, leading assessment and evaluation processes procuring a profound and thorough organizational diagnosis, allowing the implementation of new management models and/or the upgrade of current ones, which include designing and applying Key Performance Indicators (KPIs).

Details zur Ausgabe

• Verlag: IGI Global
• Erscheinungsdatum: 2024
• Sprache: Englisch
• ISBN 13: 9798369351710
• Einband: Taschenbuch
• Anzahl der Seiten: 462
• Herausgeber: Perez-Uribe Rafael, Ocampo-Guzman David, Lozano-Correa Luz Janeth
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland