Avoiding Ad Fraud and Supporting Brand Safety: Programmatic Advertising Solutions - Hardcover

Hardcover

ISBN 13: 9798369370414

Verlag: IGI Global, 2025

Inhaltsangabe

Ad fraud undermines the integrity and effectiveness of the digital advertising industry, causing significant financial losses and eroding trust among advertisers, publishers, and consumers. As digital advertising continues to grow, combating fraudulent activities such as fake clicks, impressions, and conversions becomes crucial to ensuring transparency and fairness. Addressing this issue not only protects investments but also strengthens confidence in online advertising systems, fostering a more reliable and equitable digital economy. Solutions to ad fraud are essential for maintaining the credibility and sustainability of this vital marketing medium in a rapidly evolving digital landscape. Avoiding Ad Fraud and Supporting Brand Safety: Programmatic Advertising Solutions provides readers with a comprehensive understanding about digital marketing fraud. It illuminates the programmatic advertising ecosystem, how it operates, and how ad fraudsters make money. Covering topics such as artificial intelligence, business ethics, and programmatic advertising, this book is an excellent resource for academicians, graduate and postgraduate students, marketers, policymakers, business leaders, and more.

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Über die Autorinnen und Autoren

Muhammad Ibrahim Khan is a PhD scholar. He has a working experience of 16 years in Govt based Health care organizations. Ibrahim has sound administrative skills; keen interest in service industry. He has good communication, teaching, and training skills. Currently he is working on how technologies transform the advertising ecosystems. Technologies are now days become the primary need of any organization. He also has some Scopus based publications and look forward to contribute more in current issues.

Dr Mirza Amin ul Haq is Associate Professor at Dr. Ziauddin University Pakistan. Dr. Haq has earned his Ph.D. in Marketing. He has authored several research papers in top notch business and marketing journals, supervised a number of post graduate students, and served as reviewer to many renowned journals. He has strong analytical, problem solving, interpersonal and communication skills. His areas of interest include Consumer Behavior, technology driven marketing and Business Administration.

Details zur Ausgabe

• Verlag: IGI Global
• Erscheinungsdatum: 2025
• Sprache: Englisch
• ISBN 13: 9798369370414
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 444
• Herausgeber: Khan Muhammad Ibrahim, Amin Ul Haq Mirza
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland