PRICING INTELLIGENCE: How To Drive Profits by Understanding Customers - Softcover

Buckler, Dr. Frank

 
9798376771235: PRICING INTELLIGENCE: How To Drive Profits by Understanding Customers
Softcover
ISBN 13: 9798376771235
Verlag: Independently published, 2023

Inhaltsangabe

“A pricing book for managers who read too many pricing
books”

If you agree to some of those statements, you will be surprised
in this book:

  • “Pricing strategy is the most critical task”
  • “Customers won't tell you what they want to pay”
  • “Use of Expert Judgement in pricing is mostly good enough”
  • “Proper price range can be found solely from empirical data or survey”

There is a simple reason why pricing practices mostly do not
meet expectations: The insights that inform them.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Independently published
Erscheinungsdatum
2023
Sprache
Englisch
ISBN 13 
9798376771235
Einband
Taschenbuch
Anzahl der Seiten
194
Kontakt zum Hersteller
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