In sales, effective communication can mean the difference between closing a deal, receiving the bare minimum or even losing a potential customer. Whether you’re a seasoned IT professional or just starting out, Sell More, Do Less will help you take your sales game to the next level.
Focusing on maximising your existing customer base, this guide is filled with proven strategies and tips to build stronger relationships with your customers, communicate more effectively, and differentiate yourself from the competition. With hundreds of practical insights, you’ll discover how to identify types and styles of opportunities, accurately qualify a lead for upselling and tailor your language and pitch to suit individual customers and, crucially, close more deals.
“In this book, Danny has pulled together a system for selling that will be of benefit to any MSP, IT solution provider or technology business."
Richard Tubb, The IT Business Growth Expert
About the Author
Meet Danny Boyle, an IT and MSP sales expert with over 17 years of experience in the industry. Danny has worked for various IT companies and has developed a deep understanding of the market and the challenges faced by IT companies when it comes to selling.
With a proven history of success in driving step change growth for cloud software brands in the IT services sector, Danny is now a well-known, recognised and trusted MSP industry specialist, with an impressive network of contacts across the industry and extensive experience of sales team leadership. Having successfully led multiple sales teams and helped IT companies increase their revenue and conversion rates, Danny has earnt a strong reputation amongst many industry peers and MSP partners throughout EMEA.
Throughout his professional life, Danny comes from an extensive sales background which involves all areas of sales including retail, face-to-face, cold-calling, account management, customer service, coaching and management. A keen golfer, Danny loves nothing more than heading to the course after work to unwind after a busy day.
You can find Danny on:
LinkedIn: /danny-boyle
Email: danny@dannyboyle.uk
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