BIAS TESTING FOR MARKET RESEARCH: A framework to enable inclusive research design - Softcover

Geisen, Emily; Sha, Mandy; Roper, Farren

 
9798398341843: BIAS TESTING FOR MARKET RESEARCH: A framework to enable inclusive research design
Softcover
ISBN 13: 9798398341843
Verlag: Independently published, 2024

Inhaltsangabe

Written by leading experts in market research and Diversity, Equity & Inclusion (DEI), BIAS TESTING FOR MARKET RESEARCH presents a practical framework facilitated by easy-to-implement tools and real-life examples. You will be motivated to:

  • Mitigate bias in survey questions using appropriate bias testing techniques
  • Integrate bias testing in conjunction with technology use
  • Enable an inclusive research design to maximize equity in access
This book is the essential guide to mitigate implicit and unconscious bias in the research design process with 5 chapters:
  • Chapter 1: Implicit and unconscious bias in research design
  • Chapter 2: Bias testing fundamentals
  • Chapter 3: Bias testing methods
  • Chapter 4: Practical considerations
  • Chapter 5: "What if" questions and solutions

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Independently published
Erscheinungsdatum
2024
Sprache
Englisch
ISBN 13 
9798398341843
Einband
Taschenbuch
Anzahl der Seiten
111
Kontakt zum Hersteller
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Verantwortliche Person
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