Business Process Optimization: Building An Effective And Efficient Lead Conversion Process: Learning From Website Visitors - Softcover

Turlich, Bradford

Softcover

ISBN 13: 9798457892002

Verlag: Independently published, 2021

Inhaltsangabe

If you want to learn about conversion optimization, this book is absolutely for you. This expert guide will teach you the process of optimization. Inside, you'll learn:
1. Mindset of an optimizer: the starting point
2. Conversion research: the foundation of it all
3. Google Analytics for CRO
4. Mouse tracking and heat maps
5. Learning from customers
6. Learning from website visitors
7. User testing
8. From data to test hypotheses
9. How to get testing right
10. Learning from test results

Details zur Ausgabe

• Verlag: Independently published
• Erscheinungsdatum: 2021
• Sprache: Englisch
• ISBN 13: 9798457892002
• Einband: Tapa blanda
• Anzahl der Seiten: 46
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar