DR. TOM MCDOUGAL ENTERED THE HEALTHCARE INDUSTRY IN 1993 AND AT AGE 27 accepted his first role as a hospital CEO. Over nearly 20 years as a hospital CEO, he has served six different hospitals within leading health systems. From 2013 through 2019, Dr. McDougal pursued entrepreneurial ventures founding multiple companies and assisting Samford University with establishment of their new Healthcare Administration program. During that time, he taught graduate and undergraduate courses in Economics, Finance, Insurance, Ethics, and Management. In 2019, Dr. McDougal returned to hospital leadership where he currently serves as CEO for Merit Health, located in Biloxi, MS. Through all of his experiences, Dr. McDougal developed a passion for understanding how economic theory can help predict patient decisions related to choosing healthcare services. His thought leadership in this area led to multiple regional and national speaking engagements and has culminated in writing this handbook for healthcare executives. By learning his principles, healthcare executives can gain a competitive advantage personally and for their organization. McDougal holds a Doctorate degree in Healthcare Administration in addition to MSHA and MBA degrees, each conferred from the University of Alabama at Birmingham. In 1991, he graduated Summa Cum Laude from Samford University.
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