Elements of Marketing Management: A Reference Book for BCom, BBA and MBA programmes - Softcover

Noronha, Dr. Mariam

Softcover

ISBN 13: 9798561722615

Verlag: Independently published, 2020

Inhaltsangabe

A Student friendly book suited to the Indian Classroom. This book has been written primarily for students and teachers of commerce at the undergraduate level (B.Com. & B.B.A) and postgraduate students of management (MBA). However, it can be recommended for other postgraduate management courses . It can be used as ready reference by students of any other discipline to get an idea about the basics of Marketing. Written in simple, lucid language it has a number of practical examples and case studies to facilitate understanding and engage readers. It is good preparatory material for teachers of Marketing. Contents- An Introduction to Marketing ManagementMarketing Planning and StrategyMarketing Research and Consumer Behavior

Details zur Ausgabe

• Verlag: Independently published
• Erscheinungsdatum: 2020
• Sprache: Englisch
• ISBN 13: 9798561722615
• Einband: Taschenbuch
• Anzahl der Seiten: 119
• Kontakt zum Hersteller: Manufactured by Amazon on behalf of the author; https://www.amazon.de/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxemburg