Services and Customer Relationship Management - Softcover

G S SRINIVAS MURTHY, PRAVEEN SAMA; SRINIVAS MURTHY, G S

 
9798654253354: Services and Customer Relationship Management

Inhaltsangabe

This book describes the nature and scope of the services marketing, Service Design and Service Delivery, Service & Quality Development, Integrated Services Marketing&Customer Relationship Management.this book will be useful for 2nd MBA students and PGDBM students.

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