This book is about you, what’s inside your head, what’s outside your head and the messages that flow between the two.Much of what is in your head is like a map that you use to navigate the territories that are outside your head. Your brain keeps asking questions: Where do I want to go? Where am I? How do I get from here to there? Am I there yet? Correct answers need a correct map, but some maps are of territories that don’t exist. For example, Star Trek is fiction, but that does not prevent people from enjoying the adventures of Captain Kirk and his crew. In other words, we can feel good about things that don't exist.Unfortunately, some people are able to use emotional tricks to persuade you to believe things that are not true so that you do what they want you to do - even though it may not be in your best interest. What should be clear is that if you try to use false beliefs to navigate the real world, you might feel good, but you might also harm yourself. This book explores questions such as: How can some people persuade others to believe things that are not true? What is the relationship between language, culture, propaganda, perception, and belief? What is truth? and What is the nature of a belief?Ken Evans offers answers to these and similar questions by using examples such as the similarities between the persuasive methods used by politicians in ancient Sumer, Egypt, Greece, and Rome and those used by demagogues from Cleon in 428 BCE to those in modern Europe and the USA.Changing your beliefs can change your behaviour and false beliefs may be harmful. The aim of this book is to help you to avoid being persuaded to believe things that are not true so that you don’t base your actions on false beliefs.
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