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Advancing Higher Education: New Strategies for Fundraising, Philanthropy, and Engagement - Softcover

 
9798765162729: Advancing Higher Education: New Strategies for Fundraising, Philanthropy, and Engagement

Inhaltsangabe

This book highlights best practices and innovation in institutional advancement, focusing on constituent engagement, communications and marketing, and fundraising.

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Über die Autorinnen und Autoren

Michael J. Worth is Professor of Nonprofit Management and former Vice President for Development and Alumni Affairs at the George Washington University. While vice president, he planned and directed two comprehensive campaigns. He was previously Director of Development at the University of Maryland. He has written other books, including Leading the Campaign (2017) and, with co-editor Matthew T. Lambert, Advancing Higher Education: New Strategies for Fundraising, Philanthropy, and Engagement (2019).

Matthew T. Lambert is Vice President for University Advancement at William & Mary. He oversees all efforts related to alumni engagement, private fundraising and philanthropic outreach, university marketing and alumni communications. He also teaches higher education public policy and finance.

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