Event Planning and Management: Communicating Theory and Practice - Softcover

Mcmanus, Leeanne; Rouse, Mary Elizabeth; Verni, Stephanie

 
9798765792629: Event Planning and Management: Communicating Theory and Practice
Softcover
ISBN 13: 9798765792629
Verlag: Kendall/Hunt Publishing Co ,U.S., 2024

Inhaltsangabe

Event Planning: Communicating Theory & Practice, 3rd edition, offers a unique approach that connects concepts in communication to practical event planning ideas. Understanding the "why" behind successful events is fundamental to creating unique and successful experiences for companies, organizations, or clients. With a solid basis in communication theory, along with two new chapters that cover best practices in hospitality and event tourism, this text will enable students to manage each aspect of the planning cycle. Exemplary case studies from experts in the field, combined with thought-provoking activities and insightful text, will help students understand what it takes to succeed in a career as an event planner.

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Verlag
Kendall/Hunt Publishing Co ,U.S.
Erscheinungsdatum
2024
Sprache
Englisch
ISBN 13 
9798765792629
Einband
Tapa blanda
Anzahl der Seiten
436
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Verantwortliche Person
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