Build a career you don’t have to fake.
What if the key to career success isn’t becoming more polished, more strategic, or more impressive—but becoming more authentic?
Originally written as a collection of essays for Malakye.com, the career community for the surf, snow, skate, and action sports industries, It Pays to Be You brings together Leslie Juvin-Acker’s insights on emotional intelligence, confidence, personal branding, leadership, burnout, workplace culture, job searching, and professional growth.
With a foreword by Chad Mihalick, founder of Malakye.com, the book grew out of Leslie’s years working inside and alongside the action sports world and coaching professionals from interns and emerging talent to executives, founders, and investors.
Part career guide, part coaching session, It Pays to Be You offers practical tools and honest guidance for building a career that reflects who you are—and what you are truly capable of.
Each easy-to-read chapter ends with coaching questions that help you reflect, grow, and take action. Across the book, hundreds of questions turn the reading experience into a practical process of career development and self-discovery.
Inside, you’ll discover how to:Develop emotional intelligence using the Four Cs
Build confidence without losing your authenticity
Prevent burnout and recognize stress signals early
Strengthen your personal brand and career direction
Lead people instead of simply managing them
Navigate job searching, workplace culture, and professional growth
Make career decisions with greater clarity and self-awareness
Build a career aligned with your values, strengths, and purpose
Whether you’re breaking into the industry, reinventing your path, or ready to lead at a higher level, It Pays to Be You will help you grow, lead, and get paid for the value only you can bring.
Because in the right career, it pays to be you.
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