MarTech Simplified: How to Make Sense of Marketing Technology & Marketing Automation - Softcover

Hay, Fraser

Softcover

ISBN 13: 9798847635677

Verlag: Independently published, 2022

Inhaltsangabe

How to Plan, Document, Execute & Automate a Powerful Marketing Strategy in 2025

Simplify your understanding of adtech, martech & marketing technology

Are You:

1. Confused about adtech, martech or marketing technology?
2. Perplexed about planning, documenting or automating your marketing?
3. Overwhelmed about how to generate leads, signups, registrations?

In a complex high tech world of acronyms, buzz words, steep learning curves and big data, this practical guide and introduction to simplifying MarTech (Marketing Technology) so your have a practical game plan that makes sense and stacks up.

The current MarTech industry is estimated to be worth over $121bn, and with nearly 10,000 marketing technology solutions to pick from, get help to stack, track and crack your marketing for the year ahead.

In this practical guide to simply your MarTech (marketing technology) and to create a marketing management system. You will discover many practical MarTech hints, tips, strategies, tactics and useful resources to assist you in planning, documenting, executing and automating a successful marketing technology (MarTech) strategy.

Inside “MarTech Simplified: How to Make Sense of Marketing Technology & Marketing Automation”, you will learn:

• The 4 essential components of a practical and powerful MarTech Strategy
• How to forensically dissect and reconstruct your business model for a new era
• Little known, but highly effective MarTech tools to create new sales opportunities
• 50 Ways to engage more people online
• How to lower your marketing acquisition costs with marketing technology
• How to automate your customer journey with your own MarTech tools stack
• 10 Ways to increase conversions on your landing pages
• How to create a customer avatar that helps you find prospective customers online
• How to define and automate your sales process to extend customer life time value
• How to research your market in under 7 minutes and help drive traffic to your site
• Discover a powerful 3 step approach to MarTech planning that most people get wrong
• 5 things you need to consider when “walking in your customers’ shoes”
• Discover the questions, propositions and comparisons your target audience are asking
• How to comply with the law and avoid losing rankings & visibility online
• Identify and address 9 reasons of wanting to embrace a MarTech strategy
• The 8 practical steps to executing your next marketing strategy
• And much, much more.

Get introduced to the 6 important areas you’ll want to automate as part of your MarTech Stack

• Adtech & Promotion – Stack, track & Crack Your Marketing
• Content & Experience – Plan, Curate & Create Your Content Strategy
• Social & Relationships – Manage your social media profiles in one place
• Sales & Commerce – How to create & maximise revenue opportunities
• Data – How to store, manage & interrogate your data
• Management - Make quick decisions with visual dashboards & live reports

The author invites you to join the MarTech evolution and get the help you want or need to plan, document, execute and automate your marketing strategy. It doesn’t have to be complicated. It just needs to make sense and ensure It stacks up.

Download “MarTech Simplified: How to Make Sense of Marketing Technology & Marketing Automation" now today, receive a FREE invitation to experience an Instant Breakthrough with your MarTech

Details zur Ausgabe

• Verlag: Independently published
• Erscheinungsdatum: 2022
• Sprache: Englisch
• ISBN 13: 9798847635677
• Einband: Taschenbuch
• Anzahl der Seiten: 199
• Kontakt zum Hersteller: Manufactured by Amazon on behalf of the author; https://www.amazon.de/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxemburg