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Rashaad Galloway is an award-winning entrepreneur, activist, and social change agent who is nationally recognized for his efforts in creating systemic policy change not only at his home university, The University of North Carolina at Chapel Hill, but at universities across the country.
As a part of his mission, Rashaad is working to make spaces that have previously been hostile environments for people of color safer and more welcoming. His first major project was his alma mater, where several buildings still dawn the names of slave owners and white supremacists. After making a public Demand on social media that garnered over 120,000 views and creating a petition that amassed over 13,000 signatures, the UNC-Chapel Hill Board of Trustees was forced to rescind the 16-year moratorium enacted in 2015 to temporarily halt the university from facing its cruel and inhumane past.
In Make A Demand, Rashaad discusses how he leveraged his marketing background to create the Funnel of Activism, a 5-Step marketing approach he developed to help other activists and change agents create the change they want in their respective communities. Through the implementation of this five-step plan, along with the awareness raised at UNC-Chapel Hill, activists across the United States were able to dismantle structures that have allowed systemic racism to prevail for entirely too long. Consider Make A Demand as your manual to learn marketing approaches guaranteed to enhance your Activism!
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Make A Demand: A Marketing Approach To Activism
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